Between 1949 and 1952, a UN study, influenced by cultural prejudice, ruled against the use of coca leaves, impacting Andean culture. On June 26, 2023, Bolivia requested the WHO to re-evaluate this decision, presenting new scientific and legal evidence. Alfredo Menacho, founder of Aurandina, called on the Peruvian Government to support Bolivia's request to decriminalize coca leaves, citing potential benefits such as formal employment for farmers and tax revenue. Menacho stressed the importance of scientific research in changing laws, drawing parallels to the legalization of cannabis, and highlighted the economic opportunities in a legal coca market.