Between January and August of this year, pitahaya shipments saw a dramatic increase of 570.6% from the previous year, totaling $1.3 million. The majority of these exports were sent to the European Union, with the Netherlands and Spain being the top recipients. This exotic fruit's demand continues to rise globally due to its delicious taste and high vitamin C content. Peruvian small farmers in Amazonas and San Martín, along with newer cultivators in Piura, Huaral, and Chanchamayo, contribute to the production. Adex emphasizes the need for these producers to adopt good agricultural practices and market exploration to capitalize on the burgeoning industry. With the United States and other potential markets requiring health protocols for entry, Adex suggests collaboration with the public sector to facilitate entry and boost promotional efforts.