Peru plans to export 323,928 tons of blueberries in the 2024/2025 campaign

Published 2024년 12월 18일

Tridge summary

The Peruvian blueberry campaign for 2024-2025 is projected to see a 4.1% increase in volume, reaching a total of 323,928 tons. This growth positions Peru as a global leader in blueberry exports. The United States continues to be the primary market, receiving 53% of exports, but there has been a conscious effort to diversify, with Europe and China emerging as key markets. A total of 27% of exports are made to Europe, 14% to China, and 5% to the United Kingdom. The success of Peruvian blueberries is attributed to a strategic approach that includes quality, market diversification, and innovative varieties. Organic blueberries make up 11% of exports, and the industry faces hurdles such as price competition and climate change. Despite these challenges, the industry remains crucial, contributing to the economic well-being of Peru and creating thousands of jobs.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

(Agraria.pe) The 2024-2025 Peruvian blueberry campaign projects a total volume of 323,928 tons, exceeding initial estimates by 4.1%, and consolidating the country as a world leader in the export of this fruit. Luis Miguel Vegas, general manager of the Association of Producers and Exporters of Blueberries of Peru (Proarándanos), says that this success is the result of a comprehensive strategy: "The growth of the Peruvian blueberry is not a coincidence; it responds to a joint effort to diversify markets, focus on quality and respond to consumer demands." Historically, the United States has been the main destination for Peruvian blueberries, receiving 53% of exports (135,000 tons). However, diversification is a priority. "Today we export Peruvian blueberries to more than 20 countries, with Europe and China as key growth markets," says Vegas. "This change has reduced the dependence on a single market, with Europe representing 25%, China 14% and the United Kingdom 5% of the total ...

Source: Agraria