The 2023-2024 Peruvian fresh blueberry campaign faced significant challenges due to the El Niño phenomenon, leading to a 23% drop in export volume. However, the value of exports increased by 29% due to a 68% rise in average prices amid a global blueberry shortage. Emerging markets like Israel, Jordan, and the Arab Emirates showed potential, while traditional markets in North America and Europe remained crucial. South African shipments filled much of the gap in the European market, which offered high prices. Despite logistical issues in the Panama Canal, Peruvian shipments totaled 64,373 tons valued at US$493 million. The 2024-2025 campaign is expected to see a 32% increase in volume, potentially reaching 300 thousand tons and a value of US$1,990 million, despite anticipated price drops due to increased supply.