Pink Lady® brings the iconic apple to Fruit Logistica

In a complex economic and political context for the agri-food sector, marked by pressure on purchasing power and market volatility, Pink Lady® confirms a solid and resilient dynamic. In the face of a European apple market still under pressure, the brand registers volume growth in key countries, with positive results in France (+5%), Italy (+5%) and Ireland (+7%). These performances demonstrate the ability of Pink Lady® to outperform the market thanks to a strong and distinctive brand, capable of maintaining consumer adherence and confirming the validity of the strategy focused on pleasure, quality, and brand value. On the occasion of Fruit Logistica, bolstered by these results, Pink Lady® Europe unveils its strategic roadmap for 2026. Guided by the new brand platform “So Crunchy. So Juicy. So Cool.”, the strategy opens a new phase of development with a clear ambition: to affirm the brand as a reference of desirability in the world of fruit. 2026: a key year to consolidate the ...