A seminar titled "Southeast Asia - opportunities for development and export cooperation" was held for European poultry producers by KRD-IG, with attendance from Japanese and Hong Kong poultry importers. The seminar highlighted Poland's poultry industry, which has expanded since EU membership and is now a major exporter, reaching EUR 4.1 billion in 2023. The 'Poultry with a European Passport' campaign promotes European poultry's quality and price, with support from the EU. The Polish Investment and Trade Agency and the Chief Veterinary Officer provided insights on export support and requirements for meat to Japan and Hong Kong, amidst expectations of lifting the bird flu ban. The seminar also discussed the challenges and opportunities of the Japanese and Hong Kong markets, including their specific business practices and the potential of Chinese cuisine for poultry trade.