The Russian Ministry of Agriculture is discussing measures to support the poultry industry, including curbing price increases for poultry and eggs, to maintain product availability for consumers. The proposed measures include increasing the maximum limit on preferential short-term loans for poultry enterprises and extending preferential investment loans for enterprises affected by avian influenza. The government also plans to stimulate the development of domestic hatching eggs production and compensate part of the costs per kilogram of manufactured products. The National Union of Poultry Breeders has agreed that its members will not increase the selling prices for socially significant products. The article also highlights the need for extending these measures to other types of poultry meat producers and financing measures for additional biological protection against avian influenza.