Young people focus on the labels of tomatoes in Italy

Published 2021년 12월 10일

Tridge summary

Anicav, the world's largest tomato processing association, held a public assembly at the Il Filo Rosso del Pomodoro event, highlighting the importance of understanding young consumers' buying habits and the need for sustainability in the industrial tomato supply chain. Italy, the second-largest producer of processed tomatoes, faces challenges like increasing production costs. A study by Anicav, Swg, and Laboratorio Adolescenza revealed that young consumers value transparency and local origin of food, including tomato products. The research underscores the importance of addressing misconceptions about the source of canned tomatoes and the role of packaging in influencing purchasing decisions. It also emphasizes the potential of preserved food in reducing food waste.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Buying habits and knowledge of tomato by-products of young consumers and the importance of sustainability in the industrial tomato supply chain. These are the issues at the center of the public assembly of Anicav, the largest association representing tomato processing companies in the world, held yesterday during the annual event, Il Filo Rosso del Pomodoro, an event entirely dedicated to the industrial tomato now in its ninth edition. "The campaign that has just passed was certainly a long and intense campaign - declares Marco Serafini, president of Anicav - With over 6 million tons of processed tomatoes, Italy has returned to being the second producer country in the world, surpassing China, and it is confirmed first for the production and export of derivatives intended directly for the final consumer. Despite the positive production results, companies have had to cope with a series of critical issues related, in particular, to increases in production costs: from primary to ...
Source: Italiafruit

Would you like more in-depth insights?

Gain access to detailed market analysis tailored to your business needs.
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes. To learn more about our cookies, please read our Privacy Policy.