[Press Release] Dole successfully held the "Autumn Pear Dreams, Genuine Taste" Yoghurt Autumn Pear Tasting Event in Pingdu, Shandong

On October 29, 2025, coinciding with the Double Ninth Festival, the international fruit and vegetable brand Dole held the "Autumn Pear Dreams, Genuine Taste" Yangzhi Qiuxiang pear tasting event at the Wanrunfeng base in Pingdu, Shandong. The event invited guests including local government representatives, industry partners, and channel representatives to participate, showcasing the innovative fusion of modern agricultural technology and traditional farming culture through an immersive experience.

Committed to quality, driving agricultural modernization

Since its establishment in 1851, Dole has always emphasized product quality control, establishing a standardized management system from orchard cultivation to harvesting and transportation. At the Pingdu Wanrunfeng base, through data-driven management and precision agriculture technology, the traditional orchard has been upgraded to a modern production base. The base employs scientific management methods such as soil monitoring and smart irrigation to provide a suitable environment for pear tree growth.

Technology empowers, defining a new standard for high-end pears

The Yangzhi Qiuxiang pear, the focus of the tasting event, originates from Pingdu, Shandong. This variety enjoys over 2,700 hours of annual sunlight. Through precise nurturing, it produces high-end pears. The Yangzhi Qiuxiang pear has a color like sheep fat, a texture like white jade, and a milky-white, crystalline flesh. It is crisp and residue-free when eaten, with a solid sweetness and a delicate honey fragrance. The fruit has excellent antioxidant properties and does not easily turn brown within 48 hours of being cut, addressing consumer concerns about fruit appearance and freshness, and redefining the market standard for high-end pears.

Immersive origin experience, witnessing the birth of "genuine taste"

The event included a visit to the planting base, where guests toured the connected cultivation greenhouses and processing areas to learn about the entire process from pear cultivation to processing. During the tasting session, guests sampled various seasonal pears, including the Yangzhi Qiuxiang pear. Its unique qualities of "condensed texture, sweet and juicy, and resistant to browning" were highly praised by attendees, who verified its "genuine taste" with their palates.

This event was not only a product experience but also a deep communication of the brand's philosophy. On the occasion of the Double Ninth Festival, Dole conveyed its unwavering commitment to quality and its profound understanding of modern agriculture through the Yangzhi Qiuxiang pear, which embodies the power of nature and technology, to the market, making a firm promise to bring consumers more safe and delicious products.

Source: Dole Company

Disclaimer: This article represents only the views of the brand and does not represent the position of the international fruit and vegetable industry.