[Press Release] New from Dole | Truval Belgian Pear Blue Elf collaboration lands at Sam's! Presenting a fairytale flavor for every family's delight

This winter, sweet memories of childhood have come with a splash of blue. The international fruit and vegetable brand Dole has collaborated with the globally renowned cartoon IP, Smurfs, to bring about a new product, the Smurfs edition of Truval Belgian pears, which has officially launched in Sam's Club. This collaboration is not only a deep fusion of two classic "calling cards" from Belgium in the consumer field, but also brings a high-quality fruit option that combines both flavor and fun to modern families. "Crisp" and "soft": Two stages of enjoyment for one pear As Dole's strategic partner in China for the Truval brand, Dole has been deeply rooted in this category in the Chinese market for fourteen years. The characteristic of Belgian pears lies in their unique two stages of enjoyment: when first tasted, the fruit is crisp, juicy, and bursting with fresh fruit fragrance; after simply being left for 2-3 days, the fruit naturally transforms into a soft and dense texture, with a rich and enticing sweet fragrance. In addition to the iconic change in taste, this pear also boasts a smooth texture and melts in the mouth, making it extremely friendly for both the elderly and children; the small seed means a higher edible rate, ensuring that every bite is a solid and full fruit experience. A double gift from Belgium This renewed collaboration is a deep fusion of two Belgian "national calling cards" in terms of taste and emotion. Dole has maintained a long-term and in-depth cooperative relationship with the Belgian Fruit Valley Association, continuously presenting this high-quality pear variety to Chinese consumers for fourteen years. The Smurfs, a classic character created by Belgian cartoonist Peyo in 1958, embodies core values of health, courage, wisdom, and love. The combination of the two is a heartfelt resonance across fields, adding a pure and beautiful touch from Belgium to the dining table. Limited edition packaging, exclusive launch at Sam's Club The newly launched collaborative product features a special limited edition packaging. The packaging design cleverly combines the lively and spirited Smurfs characters with the product features of Truval pears, making it not only highly recognizable but also uniquely collectible and shareable. The product is launched exclusively at Sam's Club to meet the demand for high-quality, differentiated, and emotionally valuable products among Sam's Club members, providing a unique and delicious treat for member families. Source: Dole Disclaimer: This article represents only the views of the brand and does not represent the stance of international fruits and vegetables.