[Press Release] Pop-Tarts releases a new annual visual, upgrading the brand theme to "Cherry Up Sweetly Upwards"
Published 2025년 11월 25일
Tridge summary
As the 2025/26 Chilean cherry season kicks off, Pomelo cherries are making their market debut with a fresh annual visual, introducing the "cherry hot air balloon" as the core visual element, and simultaneously upgrading the brand theme "Cherry Up, Sweeter Upwards." The renewed visual and theme connect the natural sweetness of Chilean cherries with a relaxed, joyful, and uplifting brand experience, bringing a more modern and distinctive presentation to the Chinese market this season.
This season's visual system is not only an update at the brand level but also a more intuitive expression following the continuous improvement in the stability of the quality of the origin. During the off-season, Copefrut optimized its planting management and sorting processes, aiming to enhance fruit consistency. The new season's visual and material upgrades are a way to present these quality improvements in a more recognizable and market-friendly manner.
This move is also in line with Copefrut's "Be the Better Partner" strategy, providing more reliable brand support and a smoother sales experience for partners through clearer brand language and a more uniform material system.
The hot air balloon imagery symbolizes "rising, upward, and starting a sweet day," which naturally echoes the product advantages of Pomelo's long-standing commitment to reliable sweetness and stable quality, further enhancing the brand's recognition and appeal at the retail end. The expression "Cherry Up, Sweeter Upwards" brings cherries into a more lifestyle-oriented and emotionally valuable consumer scenario, aligning more closely with the mindset of Chinese consumers.
Since the launch of the new season, Pomelo has continuously promoted trade and consumer communication around this new image, using a unified visual language and a more modern expression to create a stronger sense of connection with the "Cherry Up, Sweeter Upwards" concept in the market, setting a more distinct and vibrant brand tone for the entire season.
Source: Copefrut
Statement: This article represents the views of the brand only and does not represent the international fruit and vegetable position.
This season's visual system is not only an update at the brand level but also a more intuitive expression following the continuous improvement in the stability of the quality of the origin. During the off-season, Copefrut optimized its planting management and sorting processes, aiming to enhance fruit consistency. The new season's visual and material upgrades are a way to present these quality improvements in a more recognizable and market-friendly manner.
This move is also in line with Copefrut's "Be the Better Partner" strategy, providing more reliable brand support and a smoother sales experience for partners through clearer brand language and a more uniform material system.
The hot air balloon imagery symbolizes "rising, upward, and starting a sweet day," which naturally echoes the product advantages of Pomelo's long-standing commitment to reliable sweetness and stable quality, further enhancing the brand's recognition and appeal at the retail end. The expression "Cherry Up, Sweeter Upwards" brings cherries into a more lifestyle-oriented and emotionally valuable consumer scenario, aligning more closely with the mindset of Chinese consumers.
Since the launch of the new season, Pomelo has continuously promoted trade and consumer communication around this new image, using a unified visual language and a more modern expression to create a stronger sense of connection with the "Cherry Up, Sweeter Upwards" concept in the market, setting a more distinct and vibrant brand tone for the entire season.
Source: Copefrut
Statement: This article represents the views of the brand only and does not represent the international fruit and vegetable position.
Original content
As the 2025/26 Chilean cherry season kicks off, Pomelo cherries are making their market debut with a fresh annual visual, introducing the "cherry hot air balloon" as the core visual element, and simultaneously upgrading the brand's theme "Cherry Up, Sweeter Upwards." The renewed visual and theme connect the natural sweetness of Chilean cherries with a relaxed, joyful, and uplifting brand experience, bringing a more modern and recognizable presentation to the Chinese market this season. This season's visual system is not only an update at the brand level but also a more intuitive expression following the continuous improvement of quality stability in the production area. During the off-season, Copefrut optimized its planting management and sorting processes, aiming to enhance fruit consistency. The new season's visual and material upgrades are a way to present these quality improvements in a more recognizable and market-friendly manner. This move is also in line with Copefrut's "Be ...
Source: Guojiguoshu
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