A recent survey by Price Survey, a Brazilian market research company, has revealed significant fluctuations in fruit and vegetable prices across the country. Conducted between April 2022 and January 2023 in eight cities spread across Ceará and São Paulo states, the survey found price variations for the same products exceeding 55%. Ceará was identified as having the most affordable produce, while Marília in São Paulo was the most expensive. The survey also highlighted the importance of electronic market research for businesses to understand product values and pricing strategies. The Price Survey app, launched in 2017, has achieved 250,000 downloads, underscoring its significance in providing market insights.