Blueberry production in Bofete, SP, has seen significant success with producers Sylvio Magri Daige and Bianca Lemonica achieving high market value returns. Daige planted 10 thousand blueberry plants in 2018, following an agronomist's recommendation to diversify his production, and has seen positive results due to the climate and cultivation conditions. Lemonica and her husband run an organic blueberry farm in Botucatu, with support from Unesp and Embrapa, and have expanded their production from strawberries to blueberries. Both farmers use raised beds and automated drip irrigation systems for efficient cultivation.