South Korea: Professional women in their 20s are passionate about veganism, office workers in 40s lack enthusiasm

Korea's first 'veganism' consumer analysis released A (31, female), a middle school teacher in Seoul, has been following a vegetarian diet since watching a documentary about animal welfare two years ago. Meals are mainly tofu and greens, and as snacks, they eat sweet potatoes or bread and cakes purchased from vegan bakeries. Mr. A said, “I have been trying to pursue healthy and ethical consumption, so vegetarianism has become more common in my life. Amid growing interest in veganism, led by the MZ generation, who values value consumption like Mr. A, Daehong Communications, an advertising agency, has recently subdivided consumers in the vegan market into six types for the first time in Korea. An analysis report was published. According to this analysis, in the domestic vegan market, ‘potential vegan’, which practices passive vegetarianism, is the mainstay. ○ Expansion from food to beauty and daily necessities Daehong Communications conducted an online survey of 500 ...