Brazil is heavily dependent on the European market for olive oil due to its low domestic production, making it vulnerable to global supply fluctuations and price fluctuations. However, with the new harvest expected to end in 2025, there is an anticipated relief for the market as robust volumes are expected from the main producing countries, leading to a potential 20% price drop for Brazilian consumers in 2025. This is due to a 23% increase in global production forecast for the 2024-2025 campaign, primarily driven by abundant harvests in Spain, Tunisia, Turkey, and Greece. Despite the challenges posed by climate change in the olive oil sector, the quality of Italian olive oil continues to be a differentiator. There is also a growing demand for olive oil in Brazil as consumers prioritize intentional consumption and healthier food options.