Russian President Vladimir Putin has instructed the government to popularize the consumption of fish products in the country, as the rate of seafood consumption among Russians, especially young people, has halved in the past five years. Governor Vladimir Solodov proposed the idea to introduce fish Thursdays, similar to the practice in the Soviet Union, where meat dishes were replaced by fish dishes one day a week. Following a ban on the import of finished fish and seafood products from "unfriendly countries," there are concerns that prices for canned food, caviar, fillets, and other fish products could rise by 15-20 percent.