Vietnam's expansion of fruit and vegetable exports to the UK market is a sign of the country's improving production capacity and quality. The UKVFTA has played a key role in increasing Vietnam's fruit and vegetable exports to the UK, despite challenges such as economic slowdown and inflationary risk. To further tap into the UK market, Vietnamese enterprises need to focus on building brands, diversifying products, and meeting the demanding standards of food hygiene, safety, and green production.