A new Rabobank report titled "New Consumption Trends in China Offer Opportunities for Animal Proteins” underscores a significant shift in China's dietary preferences towards healthier protein sources, with a noticeable shift from red meat towards seafood. This trend, particularly among urban consumers seeking value, has resulted in a notable increase in per capita seafood consumption and a decline in pork consumption. The report highlights the potential for seafood traders to benefit from these trends, with a focus on lower-priced species that align with Chinese consumers' value and functionality-driven purchasing decisions. The foodservice sector, especially fast-casual dining chains, is also experiencing these shifts, with a price war underway that is expected to lead to consolidation, favoring chains that can effectively leverage low-cost seafood offerings.