Recent rainfall is complicating the olive harvest, potentially leading to higher prices due to a sensitive market and a short link of oil. The managing director of Oleoestepa, Álvaro Olavarría, discussed the current challenges in the olive oil market, including the largest ever imported amount, decreased exports and domestic consumption, and increased consumption of cheaper oils. Production estimates and the uncertainty of future prices were also discussed. The XXIX ASAJA-Sevilla Olive Grove Conference emphasized the need for research in sustainable and healthy food production in olive cultivation.