A woman named Liu Lixing discovered a unique variety of purple, red, yellow, and brown shelled peanuts in a Dai region of Yunnan, China. After finding a market potential among GenZ customers, she left her financial job to start a business with these peanuts. However, the initial yield was low, and heavy rain damage caused significant losses. Undeterred, Lixing improved the planting and preservation methods, and created high-end packaging for the peanuts. She plans to mass produce canned colorful peanuts for the 2017 Spring Festival, promoting them as a cultural gift on social media.