The article highlights the dynamic of industrial raspberry prices, which experienced a surge in 2021, only to potentially face lean years thereafter. Krzysztof Sak, the commercial director of Agronom Berries, discusses the strategic shift in production towards plug-type cuttings due to market fluctuations and the challenges they pose to raspberry cultivation under covers. The article also touches on the logistical aspects of exporting raspberries, the evolving relationship between producers and retail chains, and the benefits of collaboration between producers and trading companies. Sak emphasizes the importance of specialization and the potential of young farmers in the industry, attributing their adaptive mindset to its future growth despite the logistical and production challenges that lie ahead.