The article highlights an increase in the consumption of various fruits in North America, particularly raspberries due to the increased availability of frozen fruit from Ukraine. This has led to a decrease in the price of fresh raspberries, making them more popular among consumers. Other fruits such as blueberries, strawberries, limes, tangerines, avocados, mangoes, lemons, kiwis, pineapples, and papayas have also seen an increase in consumption. However, traditional fruits like bananas, apples, grapes, melons, and oranges are consuming stagnant or falling consumption. The article also mentions the expansion of Hortitec, a Brazilian horticultural and fruit growing event, which in 2022 saw the participation of around 400 companies and over 29,000 visitors.