Italy: Registration of the Red Orange of Sicily in the International Registration of Trademarks

The Sicilian Red Orange has an extra tool to protect the product from scams and counterfeits. This is the registration in the International Register of Trademarks. "We have decided to register the international trademark because those who, like our producers, export quality" Made in Italy "agri-food products often find themselves having to fight cases of counterfeiting and unfair competition by deceptive and" Italian sounding "goods from even from non-European countries without specific protections for designations of origin and geographical indications ", explains Elena Albertini, vice president of the Consortium for the Protection of Red Orange of Sicily PGI." Foreign markets are an indispensable opportunity for Italian agri-food products of excellence, which for over a decade have seen exports grow both to Europe and to non-European countries. Italian producers and protection consortia must therefore equip themselves with defense tools and strategies against counterfeiting and ...