Regional products conquer the Italians: Sales reached 2.6 billion euros (+ 6.4%).

Published 2021년 8월 27일

Tridge summary

Over 9,200 food and beverage products in Italian supermarkets and hypermarkets bear labels indicating their regional origin, showing a growth in demand. The 2020 sales of these products increased by 6.4% from the previous year, generating a sell-out of 2.6 billion euros and accounting for 8.0% of the total food & beverage sales in these channels. The report also highlighted regional variations in preference for local or imported products. Sicily ranked second in the 2020 region contribution ranking, led by products like beers, oranges, and ready-made sauces, while speck and wines helped maintain Lombardy in the top spot. The report also noted that Puglia products are particularly popular in the southern region and in the North.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

In Italian supermarkets and hypermarkets there are over 9,200 food & beverage products that indicate the region they come from on the label. A growing phenomenon, mainly driven by demand, photographed by the Osservatorio Immagino of GS1 Italy, which, in addition to the ranking of the regions on the label, this year also outlines a map of Italy at the table, between "melting pot" and food sovereignty . Regional specialties, full speed ahead! Italians confirm their interest in food products, wines and beverages that express the production traditions of the 20 regions of our country. And so the basket of these products and their turnover continue to grow: in 2020 the offer reached 9,200 products and the sell-out grew by + 6.4% compared to 2019. the ninth edition of the Immagino Observatory of GS1 Italy, which shows that, in 2020, the basket of regional food products developed around 2.6 billion euros of sell-out in supermarkets and hypermarkets and contributed to the 8.0% of the ...

Source: Kongnews