A study conducted by the Spanish Association of Wholesalers, Importers, Processors and Exporters of Fishing and Aquaculture Products (Conxemar) has revealed that quality, origin, and price are equally important factors in consumer decisions when choosing fish and seafood in Spain. The research, based on 1,600 online interviews, indicated that 11% of consumers have reduced their seafood consumption due to price increases. The study also found that 74% of Spanish households had bought seafood in the last month, with fish being the most popular choice. It was noted that both fresh and frozen products have their advantages, with 80% preferring fresh or chilled and 64% planning purchases for specific meals. Conxemar's president, Eloy García, concluded by emphasizing the need for more promotions and transparency in seafood marketing, highlighting that the industry is facing concerns due to shifting consumer habits and economic challenges.