Research shows that coffee is one of the fastest growing drinks in consumption in the world

The coffee market has been very volatile for a few months now and prices have reached record highs in recent days due to concerns about the global supply of the product. On the demand side, however, the most recent figures show that the scenario is once again positive after the period of stability with Covid-19 and the global financial crisis. A recent survey carried out by Circana showed significant growth in coffee consumption in 12 important consumer centers in Brazil. According to the analysis, global consumption of the drink registered an increase of 5% last year, even surpassing the 3% recorded in the United States - Brazil's main trading partner. "This growth trend was observed in 11 of the 12 countries analyzed, with China emerging as a pioneer, recording the highest growth rate in coffee consumption", states the official publication. Another important indicator is that coffee surpassed other drinks in some countries, being 4% more compared to tea and 3% ahead of soft ...