Review of the European market for frozen strawberries in the context of Egyptian expansion

Today, the market for frozen garden strawberries in Europe is de facto controlled by suppliers from Egypt. However, own cultivation and freezing of this berry in Europe has not yet completely stopped. EastFruit analysts decided to evaluate the latest market trends to try to determine whether Egypt will be able to force European frozen strawberry producers to give up growing their own berries, or vice versa - will local producers get a second chance? First, a little history of the development of the market for frozen garden strawberries Five years ago, European producers massively grew strawberries of the “Zenga Zengana” variety for the needs of local freezing. The market leader was Poland, which had the advantage of inexpensive labor and large scale production of high quality products. The "Zenga Zengana" variety was in high demand in all segments of the food industry and in the HoReCa segment. On a smaller scale, strawberries of the following varieties were grown for freezing: ...