Rice bread made with 'Saenggeo Jincheon Rice' gains popularity

Rice bread made with 'Saenggeo Jincheon Rice' from Jincheon-gun, Chungbuk Province, is gaining popularity. Jincheon Rice Bread is a bread made using rice flour. It is produced by the rice bread manufacturer 'Mijam Miga'. The company developed rice bread manufacturing technology using the dedicated rice flour variety 'Baromi 2' since 2020. With 'Nongdari Rice Bread' as its flagship product, the company now offers 137 different types of rice bread, ranging from red bean bread to campagne. Mijam Miga is establishing itself as a model for rice bread production and creating a virtuous cycle of rice flour production, processing, and distribution. Mijam Miga has won awards such as the gold prize at the rice flour confectionery and bakery new menu tasting competition and the top prize in the agricultural and food processing category at the World Agricultural and Fisheries Technology Awards. As Jincheon Rice Bread gains popularity, Jincheon-gun plans to become the most delicious rice ...