Rising costs present opportunities for underutilized U.S. pork items

Published 2022년 8월 1일

Tridge summary

The United States Meat Export Federation (USMEF) is capitalizing on the global rise in meat prices by marketing underutilized pork cuts and variety meats. These products, which are excess in the U.S. but highly demanded internationally, are being promoted as cost-effective alternatives. The strategy has seen success in Japan, where a duty decrease on picnic meat imports has led to increased demand for U.S. picnics. Similarly, in Mexico and Central America, mobile grill programs are being used to educate on the cost-effective use of these pork cuts. The USMEF is funded by the USDA, the National Pork Board, and checkoffs from soybean and corn.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

USMEF’s international marketing programs prioritize pork cuts and variety meats that are underutilized in the United States Global prices for all meat types continue rising, according to the FAO Food Price Index, a global barometer of prices for food commodities. While an environment of rising prices can potentially slow strong global demand for U.S. red meat, it also brings marketing opportunities as consumers and the trade look to reduce costs. “Saving money is important for international consumers and cost-reduction has become essential for retail and foodservice sectors,” says USMEF President and CEO Dan Halstrom. “The trade is very receptive to new product ideas and USMEF has accelerated educational and promotional programs for cost-effective pork cuts and variety meats at the center of the plate.” Halstrom points to the strong preference of U.S. consumers for middle meats, especially bacon, loins and ribs. On the other hand, pork production far exceeds U.S. demand for primal ...

Source: Usmef