The article explains the significant increase in milk prices in Brazil, which has led to concerns about affordability for consumers. Despite expectations of supply rebalancing in November, primarily from crops in Minas Gerais and Goiás, prices are not expected to decrease. The rise in prices is attributed to increased production costs and border closures, limiting imports. The dairy industry is navigating challenges such as drought and consumer deception with alternative milk products. Despite these challenges, the industry is exploring export opportunities to balance accounts and is focused on quality products with added value.