Russian cheese maker Oleg Sirota believes Russia will be able to establish its own parmesan cheese export market in a few years and offer hard cheese to Italy. He doubts Russia will be able to compete with Italy in the world market but claims Russia will have an overproduction of hard cheese in 5-7 years. Currently, Russian parmesan is more expensive than Italian parmesan, but as production grows, it will become cheaper. Sirota also believes that in the future, Russian factories will make Parmesan, and Italians will try to protect their market from Russian cheese. This comes as a response to Italy's suggestion that Parmesan cheese should be excluded from Russia's counter-sanctions on fresh products.