Sanya mangoes have firmly established themselves in the high-end overseas market, with an export average price reaching 158 yuan/kg!

From January to August 2025, the export volume of Sanya mangoes reached 8,500 tons, a year-on-year increase of 28%, with the full-year export volume expected to exceed 13,000 tons, a 25% increase compared to 2024. Among these, Canada, Russia, and Saudi Arabia are the three core markets, accounting for 35%, 28%, and 18% of the total export volume, respectively; the EU market achieved a 500-ton scale export for the first time. The average export price of the fruit reached 158 yuan/kg, which is more than 11 times the premium over the national wholesale price. Canada has been the largest export market for seven consecutive years, with imports reaching 2,975 tons from January to August 2025, a year-on-year increase of 32%. Being able to occupy a 60% high-end share in Canada relies on the hard indicators of "sugar content ≥18°Brix, fruit diameter ≥80mm." In high-end supermarkets in Vancouver, Canada, Sanya's tree-ripe Guifei mango is priced at 185 yuan/kg. The number of Sanya mangoes imported by Russia from January to August 2025 increased by 45% year-on-year, which is due to the logistical convenience brought by the China-Europe Railway cold chain special train: the transportation time was reduced from 30 days to 12 days, and the logistics cost was reduced by 15%. In Moscow supermarkets, 500g of Sanya Jinhuang mango is sold for 999 rubles (approximately 95 yuan), which is half more expensive than similar products from Southeast Asia. In terms of the Middle East market, Sanya mangoes have opened up the market through innovative models. Saudi Arabia adopts the "date + mango" trade exchange model, with imports increasing by 60% year-on-year, and the "Youlong" brand Jinhuang mango has become the designated fruit of the Riyadh royal family.

Currently, the annual output value of Sanya mangoes is close to 60 billion yuan, with export contribution accounting for 12%. Through the "fresh fruit export + deep processing" dual-track model, the export value of products such as mango dried fruit and mango juice increased by 40% year-on-year, with mango dried fruit selling for 80 yuan/kg in the Middle East market. Thanks to the tariff-free export policy for processed products with a value-added rate of over 30%, which saves 12% of the cost compared to domestic enterprises, it has stimulated the development of the mango deep processing industry.

Pinduoduo's "Duoduo Harvest Pavilion" overseas direct mail line achieved 3-day delivery to the North American market, with the proportion of online exports rising to 25% in 2025; TikTok cross-border live streaming sales per event exceeded 500,000 US dollars, driving Guifei mango to become a popular item among Southeast Asian netizens. Cold chain logistics subsidies have further solved the problem of the "last mile" of agricultural product exports. The government provides a 30% subsidy for cold chain transportation costs, enabling Sanya mangoes to reach major global markets within 72 hours, with logistics efficiency improved by 40%.

It is worth noting that low-price competition from Southeast Asia cannot be ignored. Thai and Vietnamese mangoes, with their advantage of fresh fruit prices at 50 yuan/kg, have been squeezing market share in the Middle East. In response, Sanya's strategy is differentiated positioning: utilizing the climate advantage of 18° north latitude, it achieves a fresh fruit supply period from December to April of the following year, precisely filling the market gap during the off-season of Southeast Asian mangoes.

Image source: Pixabay 2025 International Fruit and Vegetable Report. All rights reserved. For reprinting, please contact the International Fruit and Vegetable Report for permission and credit the source as the International Fruit and Vegetable Report.