A new hybrid fruit variety, Redson, is set to be introduced in large quantities in European markets. Developed as a cross between pomelo and grapefruit by the Volcani Institute in Israel, the sweet and bitter fruit is more user-friendly than traditional grapefruits and has the potential to reverse the decline in grapefruit consumption in Europe. Despite challenges such as medication interactions and lack of appeal to younger generations, Redson's high yield makes it a good supply base for growers. The fruit is currently being introduced in Europe and has the potential for expansion to other markets, including Asia.