Seasonal grape campaign reinforces quality

The International Fresh Produce Association (IFPA) has launched its grape seasonality campaign in the Brazilian retail market, aiming to increase the fruit's presence in consumers' daily lives. The campaign seeks to highlight the nutritional attributes, quality, and versatility of grapes, taking advantage of the harvest season to boost sales and strengthen the production chain. According to the organization, the initiative is strategic to consolidate the fruit in the national market, reinforcing its image with consumers and stimulating different forms of consumption. Campaigns of this type are also seen as fundamental to generating value for producers and distributors, as well as encouraging regular consumption of the fruit. In the field, the 2025 harvest has presented favorable conditions, with more suitable weather compared to 2024 and considered high quality. Despite the tariff applied to sales for the United States, the market remains heated, with good expectations for exports ...