South Africa is experiencing its largest blueberry harvest to date, with an estimated 24,000 tons, including 17,000 tons for export. The industry has seen significant growth, with last year's exports reaching 12,282 tons. Due to Covid-19, there is uncertainty about the growth outlook, but the sector remains optimistic. There has been a shift from air to sea freight this season, and the industry is seeking to access more markets, including South Korea, to diversify risks and keep options open. The process of gaining access to the Chinese market is reportedly slow.