"Singapore's attention on Korean pork, the export launch site heated up fiercely"

On the 30th of last month, the "2026 Singapore Hanwoo and Han-Dong Export Launching Event" held at Marina Bay Sands in Singapore concluded successfully with significant attention from local officials and the media. This event was organized as a follow-up to the conclusion of quarantine negotiations with Singapore and aimed at the local market settlement and export expansion of Han-Dong, establishing Han-Dong's presence as a premium K-pork. The event, organized by the Han-Dong Self-Help Fund Management Committee (Chairman Lee Ki-hong), was attended by approximately 150 people, including Chairman Lee Ki-hong, the South Korean Ambassador to Singapore, Hanwoo Self-Help Fund Chairman Min Kyung-cheon, local distributors, and media representatives. Notably, Chef An Seong-jae, who gained global fame through Netflix's "Chef's Table: Black," attended and personally guaranteed the quality of Han-Dong, adding to the event's enthusiasm. The event featured a live performance showcasing the ...