Ghana: The ITC’s strategy for transforming coffee economy

By John Nana Addo FRANCOIS As the global coffee market evolves, Ghana finds herself at a pivotal juncture, with the potential to cultivate a thriving coffee industry that complements its more established cocoa sector. The International Trade Centre (ITC) has stepped in as a catalyst for this transformation, employing innovative strategies with private and public sector collaborations that not only enhance the coffee supply chain, but also align with multiple United Nations Sustainable Development Goals (SDGs). The presence of ITC boosts the efficacy of indigenous initiatives and creates a platform for us to bridge the competitive gap between ourselves and larger entities, accelerating our growth. I introduced coffee into the Akuapem area of Ghana to serve as a catalyst for socio-economic change and rural development. I created Asili Coffee Purveyors Ltd., which ITC has supported via market linkages and exposure across a wide plethora of globally recognised fairs and programmes. As ...