The Spanish soft drink industry has seen a significant reduction in sugar content in products marketed between 2010 and 2020, decreasing by 38%, according to Unesda. This reduction has led the industry to surpass the EU's 2025 commitment by reducing sugar by 10% by 2025, which is part of a larger 33% reduction over the last two decades. Additionally, the industry has committed to ceasing advertising to children under 13 and will maintain the prohibition on selling regular soft drinks in primary schools and limiting them in secondary schools. Unesda is advocating for a harmonized, front-of-package labeling system across the EU to better inform consumers. The industry's contribution to daily calorie intake in Spain is minimal at 2.1%, with the majority of children consuming soft drinks less frequently. The sector is not only innovating to meet consumer preferences but also actively involved in nutritional education and promoting physical activity.