Solutions for Vietnamese fruits and cashew nuts to reach far

Vietnamese fruit exporters are struggling to expand their market share in international markets due to competition from other Asian countries and South American fruits. Despite penetrating the Dutch market, Vietnamese fruits face challenges in reaching consumers directly and require significant investment to meet European regulations and post-harvest handling technology. The UK prefers to source Vietnamese products through intermediaries to reduce supply chain risks. The Free Trade Agreement with the Eurasian Economic Union has led to growth in fruit exports to Russia, but issues such as quality and transportation costs need to be addressed. The Vietnam Trade Office recommends that Vietnamese businesses survey the Russian market, participate in food exhibitions, and focus on product quality and diversification to increase export growth. The government is also encouraged to support the expansion of production scale and investment in post-harvest technology to improve the competitiveness of Vietnamese fruits.