South Africa's citrus exports to China have decreased significantly, while demand from the European market has increased. The export volume of South African citrus to Europe has risen, causing prices to go up. However, the price and shipment of South African grapefruit in the Chinese market are unsatisfactory, and the market prefers high-quality navel oranges. Additionally, recent bad weather in northern China has affected consumption, but the consumption of imported citrus overall is increasing, with supermarkets and consumers willing to pay higher prices for quality products.