Spanish ham associations, INTERPORC and ASICI, have initiated a promotional campaign in the United States, focused in Miami, to boost the product's visibility. The campaign, titled "Slices of happiness", will run from September 16 to 18, in alignment with the Americas Food & Beverage fair. A culinary experience is also planned for September 18, where attendees will sample ham tapas and the event will be graced by local influencers and figures. The campaign aims to tap into the US market, which has over 330 million potential consumers.