Spanish ham is sold in the United States as a “source of joy and happiness”

Published 2024년 9월 13일

Tridge summary

Spanish ham associations, INTERPORC and ASICI, have initiated a promotional campaign in the United States, focused in Miami, to boost the product's visibility. The campaign, titled "Slices of happiness", will run from September 16 to 18, in alignment with the Americas Food & Beverage fair. A culinary experience is also planned for September 18, where attendees will sample ham tapas and the event will be graced by local influencers and figures. The campaign aims to tap into the US market, which has over 330 million potential consumers.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The Spanish interprofessional associations for white-coated ham and Iberian ham, INTERPORC and ASICI, are carrying out a joint promotional campaign in the United States, and more specifically in Miami, to promote awareness of this product in that country. This campaign is based on the argument that “Spanish ham is a source of joy and happiness”. The chosen slogan is “Slices of happiness” and the campaign will take place from 16 to 18 September, coinciding with the Americas Food & Beverage fair. In addition, a culinary experience is planned to take place on 18 September in a well-known Miami restaurant where attendees will taste ham ...

Source: Diario del Campo