Over the last decade, Spanish tomato exports to the European Union have declined by 20%, while Moroccan imports to the EU have more than doubled, positioning Morocco as the second largest supplier to the EU and the top supplier to the UK. This shift was a key topic at the Tomato Contact Group meeting in Almería, Spain, involving France, Italy, and Spain, where concerns were raised about the EU-Morocco Association Agreement, the ineffective entry price system, and the call for equal environmental and production standards. Additionally, the agricultural sector in Almería, responsible for over 60% of Spain's tomato exports, has seen a 7% increase in production but faces a 22% decrease in prices and a 17% reduction in billing, amidst costs that are 20% higher than two years ago. Despite these challenges, a slight increase in the cultivation area is expected, particularly for organic crops, indicating a complex scenario for European tomato producers, especially those in Spain.