Dong Nai, a province in Vietnam, is facing the risk of losing its geographical indications for its special agricultural products, Long Khanh rambutan and Tan Trieu pomelo, due to shifting agricultural practices. The shift is towards more profitable crops, such as Thai rambutan, despite the potential loss of export opportunities for the native varieties. This situation is part of a broader issue where immediate profits are prioritized over the long-term value and sustainability of these specialties. Experts argue that geographical indications can help protect manufacturers from counterfeiting and ensure product quality, supporting trade promotion and serving as a passport for export. They suggest that a shift in farmers' awareness and production practices, along with investment in packaging, branding, and customer service, is necessary to sustainably develop specialty fruit areas and establish reputable brands in the global market.