Specialty coffees: fair in South Korea could bring in US$28.5 million for Brazil

A delegation of Brazilian businesspeople from the specialty coffee sector made US$6.126 million in in-person business and could generate an additional US$22.350 million in the next 12 months, which would generate a total of US$28.5 million for the country, with their participation in Café Show Seoul 2024, the main event in the segment in South Korea, which took place from November 6 to 9 in the country's capital. The initiative, which is part of the “Brazil. The Coffee Nation” project, was carried out by the Brazilian Specialty Coffee Association (BSCA) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). “The South Korean market is mature and strategic for Brazilian specialty coffees, so it is important for us to be present and reinforce Brazil’s image as a global leader in the production of this sector and strengthen connections with agents in South Korea. This year’s performance is better than last year’s, when US$22.4 million in business was ...