Global hazelnut trade is experiencing a decline with a 8% drop and a 25% decrease in the average world price for a hazelnut kernel. This is largely due to a 19% decrease in exports from the world's leading producer, Turkey, caused by unfavorable weather conditions and pest issues. The European Union, which accounts for 80% of global purchases, continues to be the main consumer. However, international companies are diversifying their sources, leading to increased production in countries like Georgia, Azerbaijan, and Chile, which are now competing with traditional producers like Turkey and Italy. The article also discusses efforts to improve yield and quality through new plantations and technology, despite the challenges in the market.