The international sugar market is currently facing historically high prices, with raw sugar trading at 30% above the average of the last 12 years. This situation is due to a global supply-demand imbalance, despite record production in countries like Brazil and India. The market's stability largely depends on major exporters like the European Union, Thailand, and Mexico overcoming production challenges. Brazil's low production costs and the premium of sugar over ethanol are driving investments and expansion in sugar production, with an expected increase in production by the 2024/25 harvest. The article highlights the opportunity for other countries to increase their sugar production to meet global demand, given their operating costs are lower than current market values. However, the sustainability of supply in the sector remains a challenge, underscoring the need for large exporters to adapt their production to match consumption trends.