Pakistan is spending a significant portion of its budget on importing edible oil due to the increasing population, putting a strain on the national coffers and denting the agriculture and economy. Experts suggest that promoting the cultivation of sunflower across the country could help control the budget spent on importing edible oil. The government has set a target of cultivating sunflower over 2, 10,000 acres in Punjab to help make Pakistan self-sufficient in edible oil and potentially export sunflower oil for much-needed foreign exchange.