The Chilean Avocado Committee, led by Francisco Contardo, is emphasizing the country's role as a leading avocado producer, with an expected 33.3% increase in production for the 2024-25 season, totaling 200 thousand tons, due to favorable climatic conditions and southern movement of agriculture due to climate change. Chile remains the primary consumer of avocados, with Europe being the main export destination, followed by the US and Asia. The industry focuses on sustainability, which has faced challenges due to misinformation in the media, prompting more transparency about sustainable practices and certifications in the sector.