The article highlights the decline and potential revival of native fish production in Brazil, focusing on species like Tambaqui, Pintado, and Pirarucu. While low prices previously reduced production, modern aquaculture and sustainable management are fostering a comeback. Technological advancements have made farming these species economically viable, with Tambaqui and Pirarucu becoming popular for their adaptability and culinary appeal. Sustainable practices by riverside communities have conserved these species and supported local economies. Rising interest in gastronomy is increasing demand, emphasizing the need for environmentally friendly practices. Challenges include pollution control and disease management, with careful monitoring to prevent overfishing. This resurgence presents Brazil with an opportunity to excel in the international market while promoting biodiversity conservation, balancing economic growth with environmental preservation.