Netherlands: Switching to more plant-based food is not easy for us

The Dutch are still positive about the agri and food sector, but the rising trend of recent years is not continuing. Horticulture and arable farming are rated most positively, followed by dairy farming, supermarkets, fishing and the food industry. Poultry farming and pig farming are rated the least positively. In some sectors, a small decline in valuation is visible, but not demonstrable. Only the appreciation for the supermarkets has demonstrably decreased slightly, although that appreciation remains positive. Compared to reference sectors such as the clothing sector, pharmaceutical industry or energy companies, the agri and food sector as a whole stands out positively. The Dutch consider sustainable food values important, but values aimed at personal benefit appear to be even more important. They find taste, freshness, safety, reliability, affordability and health especially important. Consumers find these so-called egocentric values more important than sustainability values. ...